Your first campaign, step by step

Getting started on your project lists these six steps and ticks each one from your saved work, not from clicks. You can skip ahead; the order is the shortest path.

1. Check your product facts. Open the brief, correct anything the import missed, and save.
2. Add media you own. Apps use the screenshots from the App Store listing or an upload in Studio. Web software and businesses upload screenshots or photos, or review images found on their website.
3. Create and review your first creative. Inspect the preview, check the headline and claims, and approve the version you want. Approving a creative does not publish anything or buy ads.
4. Put the creative in a campaign plan. Choose a goal and message, then use Add existing work to attach the approved creative.
5. Connect one posting account. The workspace owner does this in Settings.
6. Prepare your first post draft. Pick the account and approved creative, write the caption, and save. Review the exact post and time before approving delivery.

Any action that costs credits shows its cost before you run it.