The brief

The brief holds what your product is, who it is for, its value, its features and the things you never want said. Every ad is written from the saved brief and checked against it, so a wrong brief gives wrong ads. Correct it once and every later draft follows.

1. Open Research → Brief.
2. Fix anything the import got wrong. Add features and the words or claims you never want used.
3. Save. The brief shows the date it was saved.

Editing the brief does not change drafts you already made. It applies to the next ones.