Make, review and approve a creative
Where ads come from, how drafts are checked, and why approval does not publish.
Apps make ads in Studio from their own screens and brief. Web software and businesses make them in Photos & uploads from their own screenshots or photos and logos. Every ad is checked for claims and stays a draft until you approve it under Creatives.
- Pick one of your real images and write a short message from your brief.
- Create the draft and inspect the preview.
- Edit the headline or button if you need to, or make variations.
- Approve the version you want. Approved creatives can go into a campaign plan and paid campaigns.
Buttons come from a fixed list, so a label cannot turn into an offer. Apps choose from Download, Learn more, Get the app and See how it works. Businesses choose from Learn more, Book now, Contact us, Get a quote and Sign up.
Translations are available in Spanish (Mexico and Spain), French, German, Italian, Portuguese (Brazil) and Dutch.
| Action | Cost |
|---|---|
| Ad copy from Claude | 1 credit per ad |
| Ad variations | 1 credit per variation |
| Ad translation | 1 credit per language |
| Copy rewrite (3 suggestions) | 1 credit per request |
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Answers come from these help articles and cite them. It cannot see or change your account.
Last reviewed 2026-10-29.