How drafts are checked

Ad copy is checked before you see it. These rules always run:

• No prices or offers in ad text.
• No ranking or superlative claims such as "best" or "#1".
• No absolute promises.
• No exclamation marks.
• Words on the studio's banned list and the words you added to your brief or brand are rejected.
• Claims you listed as "never say" in your brief are checked against the copy.

A draft that fails is rewritten once automatically. If it still fails you see it flagged instead of a silent pass.

A check is not legal advice or a guarantee that a platform will approve the ad. You stay responsible for your claims and for having the right to use your media.