Calendar and organic posts
Which channels publish for you, which are ready to post by hand, and how a post is approved.
The calendar holds organic posts on every channel. Instagram, TikTok and Facebook Pages publish for you at the time you approved. On other channels the post is ready for you to post at its time. Each one goes out only after you approve that exact post.
- Choose New post.
- Pick a connected account and an approved creative.
- Write the caption and save the draft.
- Review the exact post, the channel's requirements and the time, then approve.
TikTok inbox delivery still needs you to finish the post in TikTok. A failed or unconfirmed post is shown as such, never as published.
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Last reviewed 2026-10-29.