Links, funnel and social stats
What each results screen counts, and what it does not.
Links makes short tracked links you put in posts. Funnel shows the steps people take. Social stats holds results from your posts, and Social responses is where you keep replies. Counters, source coverage, manual snapshots and events sent by your own trusted backend are shown separately so you can tell which is which.
Apps also have App events, which accepts events from your backend when you turn it on.
A metric that is missing or hidden for privacy is shown as missing, never as zero.
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Last reviewed 2026-10-29.